The logo is designed to deliver essence of being old, from goth with help of serif typeface. The word 'Poison' is originated from Latin 'potio(n-) 'potion', related to potare 'to drink'.
The project also involved creating line extension of the brand where I created three names under the brand name 'Poison' based on flavors, and to make all related to the name of the brand, following are the three primary brand extension, Cursed Lemons, Toxic Melons, and Messy Apple.
Packaging
Alcohol based drinks nowadays can be found either packed in Glass or PET, and use of PET for packing alcoholic beverages, or carbonated soft drinks revolutionized the packaging industry.
Beverages like Beer, and Alcopops need high performance in both CO2 and O2 barrier compared to PET used for packing carbonated soft drinks where, it's also packed in aluminum cans. The traditional ones include a colored glass bottle to reduce UV impact sealed with a crown closure. Brandy, and Whisky are distilled drinks and contains high alcohol percentages, that's why they're mostly packed in glass bottles so that it can be kept for a longer time. The bottles are sealed to prevent alcohol from evaporating dust and dirt.
Beverages like Beer, and Alcopops need high performance in both CO2 and O2 barrier compared to PET used for packing carbonated soft drinks where, it's also packed in aluminum cans. The traditional ones include a colored glass bottle to reduce UV impact sealed with a crown closure. Brandy, and Whisky are distilled drinks and contains high alcohol percentages, that's why they're mostly packed in glass bottles so that it can be kept for a longer time. The bottles are sealed to prevent alcohol from evaporating dust and dirt.
Packing needed to be uniquely shaped among style of other market competitors like Bacardi Breezer, Buzz by Kingfisher, and Country Cocktails by Jack Daniel's which only comes in cans.
