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Human by Design.
Ashutosh Vatsha
UX Lead at Yotta Data Services, Delhi, IN


" I am a Usability Engineering Professional with over 9 years of experience in building AI and non-AI platforms like, SaaS, PaaS for B2B or B2C Enterprise and Startups.
I drive company growth by building products that users love — from strategy and research to design and cross-functional team leadership."
9+
Years of Experience
Led UX design and strategy for high-performance platform solutions, translating deep user research into scalable and commercial outcomes through research, solutions, and guiding teams from concept to launch. Sitting at the intersection of business growth and user value.
15+
Designed Products
Built scalable design systems for complex products like Cloud Management Platforms, Platform for digitization aimed at retail pharmacy/chemists and e-commerce experience for their customers with ability to connect with doctors along with other B2B & B2C platforms.
How I think about design?
In the process I return to four principles, keeping the brief in mind.
DISCOVER
01
Research, stakeholder interviews, competitive audit, user mapping. Understanding the real problem before solving anything.
DEFINE
02
Synthesis, personas, jobs-to-be-done, information architecture. Finding the sharp design brief inside the fuzzy brief.
DESIGN
03
Wireframes — Visual Design — Prototypes. Iterative, tested at every stage. Aesthetics serve the behaviour, not the other way around.
DELIVER
04
Dev-ready specs, design systems, handoff documentation. And staying close to implementation — good design doesn't stop at the file.
from the people I worked with
2026 | DELHI, IN
Designed by Ashutosh Vatsha









