Work Experience
UX Lead (2023-Present)
Yotta Data Services Private Limited, New Delhi
• Ul & UX: Led cross-functional teams to design NGC (National Government Cloud) Portal from Meghraj by NIC (National Informatics Centre) for government & private entities to procure cloud infrastructure from hyperscalers.
• Ul & UX (Writing, Information Hierarchy): Led UX for India Al Cloud Portal from Ministry of Electronics and Information Technology (MeitY), simplifying subsidy approval workflows for government bodies and reducing decision friction across multi-stakeholder approvals.
• Led teams to design and develop products like Shakti Cloud, MyShakti.ai and Yntraa Cloud.
IndiQus Technologies — acquired, New Delhi
• Leadership: Established UX governance across product, marketing, and sales to ensure consistency at scale.
• Web Design & UX: Designed and developed apiculus.com website showcasing case studies, features and guides, resulting in increase of —25% sales from across the world.
• Design System: Built WCAG-compliant design standards for Apiculus Cloud Portals, increasing trust and attracting buyers.
• UI & UX: Instituted UX practices to improve feature adoption rates & cohesive experience without compromising on scalability.
• Achieved UX ROI: Maintained enterprise client base via UX-led solutions for Airtel, Spectra, Sri Lanka Telecom and Yotta.
• UX Optimization & Alignment: Themed blogs, decks and marketing visuals to be more cohesive with the brand language.
• UX Optimization & Alignment: Published Voice & Tone Guidelines for all stakeholders to standardize interactions with customers across major channels.
Senior UX Lead (2021-2023)
MedCords Pvt. Ltd., Kota
• Designed and developed the current version of Aayu Android (IOL+ downloads), HealthEdge fmr. Aayu Chemist - Android (1L+ downloads), Aayu.app - PWA & all relevant web experiences.
• Ul Revamp & Design System: Led rebranding ensuring cohesiveness, design scalability and accessibility concerns. Ul & UX: Identified fulfillment drop-offs in local medicine discovery, redesigned "Nearby Chemists" flow, resulting in —60% increase in order completion.
• Ul & UX: Built the e-commerce experience to increase presence of D2C brands and local medicine distributors on HealthEdge app.
• Workflows & Documentations: Conducted user testing and created reports with comprehensive design documentations.
• Enhanced products with Google for Sta rtups Accelerator.
UI/UX & Visual Design (2015-2021)
Freelance, Remote
• Web Design: Designed & developed HTML webpages with static & dynamic CSS/JS for small businesses across India.
• Visuals & Illustrations: Created newspaper ads, flyers, standees, packaging, emails & webpage designs.
Senior Designer (2019)
Lemontree Media Works Pvt. Ltd., Pune
• Web Design: Developed end to end php, CMS experiences & visuals for clients like, L.G., Bosch, HairDoc, DY Patil University etc.
• Visuals: Worked on compositing for digital & print creatives for videos, social media, websites & newspapers.
Staff Product Designer (2018-2019)
Trequila Adventures, Pune
• Web Design & Graphics: Created initial user journeys & web interfaces for online trip or event booking systems for corporates.
Education
B.Des in Product Design (2014 - 2018)
Symbiosis Institute Of Design, Pune
Designed by Ashutosh Vatsha